New invisible marker images are being suggested for improved use of the barcodes. Marketers are already big fans of QR codes due to their ease of use and their cost effectiveness as they bring the digital world and the real world – such as print media – together by way of mobile devices such as smartphones and tablets. However, there is some controversy surrounding them and many are asking if new tech would improve them. At the moment, 53 percent of consumers in the United Kingdom are smartphone users, which…
Read MoreQR codes may benefit from new technology
