QR code lawsuit aimed at Bath & Body Works for patent infringement

Bath & Body Works QR Code Lawsuit

A Texas company alleges that the retailer is guilty of unauthorized use of patented technology. Texas company, Symbology Innovations LLC, has filed a QR code lawsuit against Bath & Body Works, alleging that its patent has been infringed upon. The complaint, is U.S. District Court for the Middle District of Florida Case number 6:16-cv-02197. Symbology Innovations alleges that a recent unauthorized QR code ad by Bath & Body Works infringed on patents. The QR code lawsuit point out that Symbology was issued the ownership of patents ‘752, ‘773, ‘369 and…

Read More

App based on QR codes for real estate professionals launched

Realtors Use QR Codes for Marketing

WebsiteBox has put out a press release to announce its mobile application and tools for these pros. A recent announcement from technology company, WebsiteBox, has revealed that the company has now launched two new apps, one of which is based on QR codes, to help to complement the other tools that it has to offer for real estate professionals. One app uses quick response codes to help with unlimited tracking, so that marketing efforts can be monitored. The first app uses QR codes to be both created and tracked. These…

Read More

Could QR codes be replaced by an LED light bulb?

tombstones museum qr codes appearance

A new scannable technology is presenting a potential alternative to quick response codes, but will it catch on? While QR codes are quite useful and are highly practical, many have complained that in terms of aesthetics, all they do is take away from the ad or other form of display on which they have been printed. When a piece of print advertising has been artistically assembled, quick response codes could detract from the look. For this reason, many researchers have been seeking an alternative to QR codes that will be…

Read More

QR Code Detective: Is your barcode visible but inconvenient?

QR code detective - michaels art store and eggs

There is a growing problem with quick response codes that are easy to see but inconvenient to scan. This week, our investigators observed a number of QR code placements that were highly visible so that they would certainly attract the attention of the user, but that would require the user to go out of his or her way to actually scan them. When a quick response code is inconvenient to scan, the odds are that people won’t do it. In order to make sure that people will have the greatest…

Read More

QR Code Detective: Are your barcodes moving too fast?

QR Code Detective - barcodes on vehicles

Our investigators have spotted a number of quick response codes on vehicles, this week. As marketers continue to add a QR code to their various marketing materials, they are discovering that there are some places that are more effective than others in terms of generating useful scans, and this week our investigators have looked into the growing number of barcodes that are displayed on vehicles. It appears as though businesses of all size are adding quick response codes to cars and bus ads. While it doesn’t really cost anything to…

Read More

QR Code Detective: Do your customers know why they should scan?

photo booth QR Code

It’s all well and good to print quick response codes on all of your marketing, but are you giving consumers a reason to act? It has reached the point that it has become difficult to make your way through a day without seeing a QR code, and yet many companies are still finding that their mobile marketing campaigns aren’t generating the overwhelming number of scans that they had expected. Are quick response codes dead or have marketers failed to give consumers incentive to scan? Our QR code detectives were out…

Read More

QR codes are the heart of a new partnership with Wendy’s

wendy's QR codes mobile ads

The fast food restaurant chain is now working with NeoMedia Technologies Inc. for its mobile marketing. It has recently been revealed that the fast food giant, Wendy’s, is now partnering with NeoMedia Technologies Inc. – a mobile barcode management solutions provider – in order to make the firm the exclusive service provider for QR codes for the restaurant chain’s branded promotional activities. This was revealed within a news release that said that NeoMedia’s Neosphere product will be central to campaigns. NeoSphere is the firm’s engine for enterprise grade generation and…

Read More

QR codes may alter the face of home sales

QR code real estate sale

Real estate could considerably change through the use of these easy to scan barcodes. The smartphone friendly two dimensional barcodes known as QR codes are making their way into a rapidly growing number of spaces, and they have been establishing quite a presence for themselves in the area of real estate. These barcodes are providing home sellers an easy way to provide buyers with more information. Though the amount of information that can be posted on a “for sale” sign is very limited, real estate agents have been doing their…

Read More

Danone launches ambitious plan for QR codes

QR codes in the food industry

QR codes help marketing adapt to the mobile age Marketing has been of paramount importance to the world of businesses since time immemorial. While this fact is not likely to change in the foreseeable future, marketing itself has evolved to meet the changing interests of consumers. With the advent of mobile technology, marketing had to adapt to the growing number of people that became reliant on smartphones and tablets. Thus, QR codes rose to prominence and established themselves as a powerful tool in the field of mobile marketing. Today, many…

Read More

QR codes pinned onto fruit by “Banana Ambassador” from Ecuador

qr code banana ambassador fruit

Before you peel your next banana you may want to have a second look because it might have a barcode on it. Ecuador has started a new campaign using QR codes in order to be able to send its mobile marketing wherever its exported bananas may travel so that it can encourage more people to visit the country. The hope is that people will scan the black and white squares using their smartphones or tablets. The goal of the QR codes is to encourage people to scan so that they…

Read More

QR codes used by GM in Malibu rentals

chevrolet malibu QR codes

The auto manufacturer is placing the barcodes in certain fleets of Chevrolet rental vehicles. General Motors has revealed that it is now placing QR codes on the vehicles of certain rental fleets as a part of an overall marketing strategy to help consumers to learn more about these vehicles. The auto maker has not failed to notice the popularity and efficiency of the barcodes in marketing efforts. These QR codes have already been spotted in some of the Chevrolet Malibu rental cards that are being rented out through Enterprise. They…

Read More