Retailer giant gives a backstage pass to shoppers

Macy’s is without doubt the most popular department store known worldwide. As part of its new campaign it launched a new way for shoppers to connect with it through their mobile phones, giving their customers a special backstage pass to info not made available until now.  Macy’s new campaign coined, “Backstage Pass”, is the store’s way of bringing on the spot advice to shoppers concerning its latest tips, designs, fashion and products for spring. Making this move even smarter, Macy’s has selected two of the fastest methods of connecting with…

Read More