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Mobile ads are now more expensive than desktop advertisements

10/17/201610/14/2016 Jesse Collins

An IAB UK and PwC study indicates that companies pay more for smartphone advertising than desktop. Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. Marketers in the United Kingdom are now budgeting more for mobile than they are for desktop. The report data showed that companies spent £802 million…

New research shows mobile health adoption is high in Hispanic communities

11/28/201511/26/2015 Jorge Gonzalez

A new PwC study has shown that this ethnic group contains a large number of pioneers in this form of care. The Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) has now released the results of a recent study in which it determined that when it comes to mobile health adoption, the Hispanic community is highly involved. In fact, there are more people using mhealth in that ethnic group than in most others. The Hispanic community appears to be leading the way in mobile health, which is an area in which…

Spending on mobile advertising is up by 63 percent

04/13/201504/11/2015 Jesse Collins

According to PwC and IAB research, estimates about the amount spent on UK smartphone ads reached £1.6 billion. IAB and PwC have now released a report on the spending on mobile advertising in the United Kingdom, and it has shown that these ads now make up 23 percent of the total amount of £7.2 billion that was spent in the country on digital marketing, last year. This figure represented a considerable increase – 16 percent – over the amount that was spent in 2013. That said, Dan Bunyan, the senior…

US consumers may not be enchanted by mobile commerce

03/05/201403/01/2014 Stephen Vagus

Survey shows that US consumers are not as mesmerized by mobile shopping as some might believe Mobile commerce may be growing, but consumers are not showing as much interest in shopping from a mobile device as previously thought, according to a new survey from PwC, a retail and consumer analysis group based in the U.S. Consumers have been showing modest interest in mobile shopping, but many have been let down by the poor mobile commerce experiences being offered by retailers and online merchants. The survey from PwC is based on…