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Papa Murphy’s unveils mobile marketing strategy through Phizzle partnership

09/28/201109/28/2011 Jennifer Goula

Mobile marketing and advertising provider, Phizzle, Inc., which specializes in the delivery of solutions for audience engagement for building fan loyalty and boosting customer revenues, has revealed that it has partnered with Papa Murphy’s in order to develop and run its enhanced mobile marketing campaigns in select American Papa Murphy locations. Papa Murphy’s is the nation’s fifth-largest pizza chain, having over 1,250 North American restaurants and was one of the pioneers of the “take n’ bake” pizza market. These two companies are working together to create mobile campaigns and promotions…

Merchants adopting mobile marketing in hopes to catch consumer’s attention

09/04/201109/04/2011 QR Code Press

With the raging popularity of smartphones becoming evident to everyone, merchants are quickly jumping onto the mobile marketing bandwagon in order to draw new customers and encourage existing ones to return and shop. Businesses can’t simply rely on storefront signage to bring in the crowds now that their customers are more likely to be looking at their smartphone screens as they walk by the shops. They need to place their messages directly in front of their customers at the moment that they are most likely to think about a purchase.…