Publisher uses QR codes to sell more digital copies. Bitingduck Press, an independent publisher with locations in Montreal, Canada, and Altadena (Los Angeles County), California, has now launched a new method of using mcommerce to sell books in a way that will support local businesses. The publisher is using the new patent pending WebBytez technology and a custom QR code. Postcards with the cover art from books, as well as their descriptions, are being displayed with the QR codes that have been customized for each specific book. These postcards are…
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