pros and cons nfc Archives

Why isn’t Apple taking a bite out of NFC trend?

04/20/2011 Jorge Gonzalez

Almost all the major producers in the Smartphone arena are making sure the new products being released this year are NFC enabled; with one exception. Near Field Communication (NFC) phones are on the brink of turning mobile commerce and marketing on their heads. So why would Apple be holding out? Near Field Communication (NFC) technology has stepped up recently as the forerunner with the most promising future in mobile commerce. Because of its flexibility to be more than just a “wave and pay” type system, ease of use and…

Who will win over consumers and marketers alike?

04/09/201104/20/2011 John Montgallo

As the field of mobile marketing becomes ever more diverse, new applications are emerging that seek to dethrone the powerful QR codes. Barcode data matrixes have proven themselves to be revolutionary tools for advertisers seeking to engage an audience becoming increasing enthralled with mobile devices. As the devices become more technologically advances, barcodes must adapt in order to keep up with progression. Despite the emergence of newer barcodes, QR codes have shown their perseverance and won’t be going anywhere without a fight. Recently, Google put a halt to their use…