promotional tool Archives

University of Bristol launches new QR code campaign to show students the benefits of studying abroad

11/29/201111/29/2011 Stephen Vagus

The United Kingdom’s University of Bristol has launched a new QR code campaign to promote alternative places of study around the world. The campaign revolves around the fabled Clifton Suspension Bridge, located in the city of Bristol. The bridge has been a landmark in the UK for the past 150 years and the university has recreated the bridge’s likeness for their latest campaign. Using QR codes, the University of Bristol has rebuilt a portion of the Clifton Bridge and plastered the image on a billboard. The billboards can be found…

California tour releases their social media campaign for millions of fans

05/17/2011 Stephen Vagus

Last week was the beginning of the Amgen Tour of California, a annual cycling stage race. To mark the occasion, Lance Armstrong, along with Team RadioShack, launched their social media promotion initiatives that will give fans a chance to interact with the race. One is a mobile website where fans can get real time information on the status of racers as well as see messages from coaches and celebrities commentating the race. The other is a scavenger hunt powered by QR codes. While Armstrong will not be participating in the…