promotional campaign Archives

QR Code Rangoli: Diwali festival goes digital in 2016

11/02/2016 Guest Post

Diwali or the festival of lights is a popular Indian festival celebrated by the Hindu, Sikh, and Jain communities across the world. Spiritually, it symbolizes the victory of light over darkness and good over evil. Homes, offices and streets are decorated with colorful flowers, lights, and lamps. An important aspect of the celebration is Rangoli – a traditional floor art created using colored rice flour, sand, or flower petals. QR Code Rangoli by Scanova Scanova, an India-based company that provides QR Code Generation tools, celebrated Diwali by taking Rangoli one…

Fox Searchlight Pictures releases new film trailers via QR codes

08/26/201108/26/2011 Stephen Vagus

The film industry is beginning to see promise in the use of QR codes. Fox Searchlight Pictures, the film division of Fox Filmed Entertainment, is taking a new approach to using the codes. Traditionally, QR codes are used to distribute information or offer consumers some kind of discount. Fox, however, is leveraging the codes in a new promotional campaign for the upcoming film Martha Marcy May Marlene. The campaign will see the codes used to distribute trailers for the movie, marking the first time movie trailers have been distributed in…