Hennessy, the world’s premier cognac house, recently undertook a foray into the world of mobile marketing. A growing number of brands are beginning to take notice of the ever expanding popularity of mobile technology among consumers. As technology changes, so too must the marketing efforts from companies interested in staying viable in the shifting landscape of business. Last July, Hennessy adopted QR codes, and has announced the results of their campaign this week. QR codes have become a very popular tool amongst marketers due to the enchanting effects they seem…
Read MoreHennessy announces results of their latest mobile marketing campaign
