QR codes at Woolworths connect customers with farmers

QR code tracing fruit

The Meet the Grower program at the supermarket chain will help consumers find out where their food comes from. The massive grocery store chain in Australia, Woolworths, has just announced that it has started a program using QR codes to give its shoppers the opportunity to learn more about where the fresh fruits and vegetables they are purchasing have been sourced and who is behind growing them. The program started on July 1 and will continue onward, growing throughout the rest of the year. By scanning the QR codes, customers…

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