Produce suppliers are beginning to use quick response codes to label their products. According to supermarket expert and founder of SupermarketGuru.com, Phil Lempert, produce suppliers who do not use QR codes are missing a considerable opportunity to communicate with consumers in terms of nutritional data, recipes, contests and promotions, and other areas that could engage shoppers and encourage them to buy. These barcodes have made their way into mainstream packaging for processed foods. This has allowed consumers to use their smartphones in order to allow them to use the internet…
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QR codes on product packages provide added information
The barcodes are now being added to the labels of produce from companies such as the Jolly Green Giant. The supplier of packaging for the Jolly Green Giant produce items has now added the capabilities that it had previously announced, adding QR codes to its labeling so that consumers will be able to scan them with smartphones and learn more about the products. This will help consumers to find out more about the origin of the food products that they buy. Emerald Packaging, a supplier of packaging for fresh produce…
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