produce qr codes Archives

QR codes boost food traceability in NZ

11/19/201511/18/2015 Julie Campbell

A new quick response code system has been implemented to help consumers learn their product sources. A traceability system has now been developed in New Zealand, which is meant to give consumers QR codes to scan so they will be able to use their smartphones to rapidly discover the sources of the products they want to buy. The quick response codes were chosen because of their low cost and ease of use through any smartphone. The system is called IDlocate and has been created by a company headquartered in Auckland,…

QR codes at Woolworths connect customers with farmers

07/02/201307/01/2013 Sam Lambert

The Meet the Grower program at the supermarket chain will help consumers find out where their food comes from. The massive grocery store chain in Australia, Woolworths, has just announced that it has started a program using QR codes to give its shoppers the opportunity to learn more about where the fresh fruits and vegetables they are purchasing have been sourced and who is behind growing them. The program started on July 1 and will continue onward, growing throughout the rest of the year. By scanning the QR codes, customers…

QR codes pinned onto fruit by “Banana Ambassador” from Ecuador

06/10/201306/08/2013 Jennifer Goula

Before you peel your next banana you may want to have a second look because it might have a barcode on it. Ecuador has started a new campaign using QR codes in order to be able to send its mobile marketing wherever its exported bananas may travel so that it can encourage more people to visit the country. The hope is that people will scan the black and white squares using their smartphones or tablets. The goal of the QR codes is to encourage people to scan so that they…

QR codes used by produce grower to build connection with shoppers

01/30/201301/28/2013 Jesse Collins

Tanimura & Antle has chosen to use consumers’ own smartphones to build a better relationship. In order to provide shoppers with more tips and information about the use of their produce, Tanimura & Antle has launched a program using QR codes in the hopes to build a connection with the people who are buying their products. These barcodes could be added to produce without adding any extra bulk. Being able to provide considerable information without adding size or weight was important, as produce is typically weighed in order to determine…

QR codes allow shoppers to trace the history of their bananas

10/18/201210/18/2012 Jennifer Goula

Consumers can scan Turbana products to track the produce back to the farms. Turbana has announced that it will be using QR codes in order to provide consumers with more information regarding the way in which their bananas are grown, produced, and handled. These barcodes will be used on the produce the company will sell in North America. The idea is that Turbana will be able to bring these shoppers “back to the farm” simply by giving them QR codes to scan with their smartphones. According to a release that…