Though QR codes have been used extensively in Japan, many companies using the codes in the U.S. have yet to follow the examples set by the Eastern market. Many of the businesses and marketers using the codes do so as a way to quickly engage consumers. This instant-satisfaction treatment has proven successful, to an extent, but marketers could see much better results by avoiding simple pitfalls. The Mobile Marketing Association has released a new report detailing some of the problems facing the use of QR codes. The report offers up…
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