printed marketing materials Archives

Fox Searchlight Pictures releases new film trailers via QR codes

08/26/201108/26/2011 Stephen Vagus

The film industry is beginning to see promise in the use of QR codes. Fox Searchlight Pictures, the film division of Fox Filmed Entertainment, is taking a new approach to using the codes. Traditionally, QR codes are used to distribute information or offer consumers some kind of discount. Fox, however, is leveraging the codes in a new promotional campaign for the upcoming film Martha Marcy May Marlene. The campaign will see the codes used to distribute trailers for the movie, marking the first time movie trailers have been distributed in…

Pennsylvania economic development organization to use QR codes to help businesses

08/07/201108/07/2011 L. Green

QR codes are coming to the world of business development in Pennsylvania. The Union County Economic Development Corporation (UCEDC), a non-profit organizing that provides resources to small startups and other businesses in the state, will be among the first economic development organizations in the nation to leverage QR codes. The codes will allow the organization to distribute information quickly and provide access to a wealth of economic and realty data. The initiative will help business owners make informed decision on where to set up shop and how their business will…