Layar releases virtual reality marketing whitepaper

Layar QR Codes augmented reality

The document was clearly aimed at creating click-throughs and conversion using print. Layar has been making it known that virtual reality marketing has been in the crosshairs for quite some time, but now it has produced its first whitepaper to help to outline specifically how print can be made interactive through the use of mobile devices that can activate digital content through the use of flyers, newspapers, and magazines. These can launch anything from links to mobile optimized websites to videos, or social network sharing options. They pointed out their…

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