Tag: print qr codes

Connecticut company plasters QR codes on clothing, sees surge in clientele

Jennifer Goula
QR Code T-Shirts

QR codes have become a popular way for businesses to engage with consumers. The codes have led the emergence of a new marketing revolution, one focused exclusively on mobile technology. Given the popularity of smart phones, tablets and other mobile devices, companies have a lot to gain from targeting the mobile audience. There has been no shortage of creative uses for QR codes, but one such use is rarely seen. That is, QR codes do not often adorn clothing. A company in Groton, Connecticut, is changing that. Tee’s Plus, a…

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Large media firm in India uses QR Codes to win over consumers

Stephanie Beck

Cyber Media, and India-based publishing and specialty media firm, has announced that they will be using QR codes in print media throughout India as part of their efforts to connect with customers. Scanning the code with a smart phone, or any web enabled mobile device, will take users to advertisers websites or other associated online content. “QR Codes will make print interactive,” says Prasanto K. Roy, president and editor-in-chief of Cyber Media. “We decided to commercially launch QR codes when telecom operators began rolling out 3G services that will make…

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QR Codes used to beat the race!

Jesse Collins

Smartphones have taken over nearly every aspect of life. More businesses are tailoring campaigns specifically targeting smart phone users than ever before. One of their primary tools in the constant struggle to gain consumer’s attention is QR codes. The black and white, blocky 2d barcodes have been cropping up all over – in magazines, newspapers and real estate signs – and are now showing up as part of the Murfreesboro Half Marathon in Tennessee. According to race director Melinda Tate, runners will be able to register for the marathon by…

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