QR Code Press

Could QR codes be replaced by an LED light bulb?

11/20/201411/18/2014 Julie Campbell

A new scannable technology is presenting a potential alternative to quick response codes, but will it catch on? While QR codes are quite useful and are highly practical, many have complained that in terms of aesthetics, all they do is take away from the ad or other form of display on which they have been printed. When a piece of print advertising has been artistically assembled, quick response codes could detract from the look. For this reason, many researchers have been seeking an alternative to QR codes that will be…

QR codes turn newspapers into shopping malls

04/07/201404/05/2014 Julie Campbell

Alibaba is using quick response codes to make purchases through printed ads. The massive online and mobile commerce giant, Alibaba, has now announced that it is partnering with a number of different media outlets in order to launch a shopping program based on scanning QR codes. This will allow consumers to be able to buy the products that they see in printed advertisements. The Chinese e- and m-commerce company is giving readers the chance to scan QR codes when they see products that they like. This will direct them to…

The QR Code Clues for Colleges

01/18/201404/13/2014 Guest Post

With more than 50 percent of Americans carrying smartphones, according to a report by Chetan Sharma Consulting, QR codes AKA Quick Response codes are fast becoming the best way to bridge online and print communications. They are not just a marketing tool. They are a unique communication tool. QR codes are free to generate, and can be printed and displayed almost anywhere, on anything, anytime. They can also quickly and easily disseminate information directly to people who want it, as Marketing Land explains. It’s a nearly perfect medium for colleges…

QR codes out and scannable images are in at Louis Vuitton

11/18/201311/16/2013 Julie Campbell

The luxury designer brand has changed their advertising to take out the visually unappealing barcodes. Despite the fact that Louis Vuitton has taken QR codes out of its print advertising, it is still maintaining the scannability of its ads by making it possible for smartphone and tablet users to scan the entire image instead of just a little barcode. The design house feels that the look of the barcodes was not an appealing part of their advertising. Though the QR codes do provide the opportunity for consumers to be able…

Nellymoser implements massive mobile marketing campaign using many technologies

05/11/201205/11/2012 Stephanie Beck

Strategies use QR codes, NFC, digital watermarks, and augmented reality in Q1 2012. Massachusetts- based Nellymoser, a technology and marketing company, has cemented its position as leader in the mobile-activated print sector by producing a number of high-profile campaigns within the first three months of the year. Beyond its popular QR code campaigns, it has also used many other techniques for groundbreaking use of mobile technology in publications such as Brides Magazine, Sports Illustrated NCAA Basketball Tournament Preview Issue, and Wired Magazine. Some of the highlights from the various Nellymoser…