Earlier this year, Michael’s Stores Inc., a specialty retailer catering to the artistic community, announced plans to engage in mobile marketing. The company is quite popular amongst artists for their offering of high-quality supplies and accessories, but has had little to no Internet presence. As consumers become more immersed in mobile technology, the company is in danger of being left behind. One of the tools that could help Michael’s catch up with consumers is QR codes. During this year’s Mobile Marketing Summit 2011 in San Francisco, California, Anthony Price, senior director of digital marketing and PR for Michael’s, unveiled plans to incorporate mobile marketing into the company’s overarching marketing strategies. As the holiday season inches ever closer, the company is nearing the launch of this new QR-powered marketing campaign, hoping to … Read entire article »