Realtors looking to augmented reality to further connection with consumers

Mobile Marketing for Realtors

In the U.S., the real estate industry has benefitted much from adopting mobile technology. A few years ago, realtors began utilizing data matrix codes known as QR codes. These codes enabled realtors to connect with potential home buyers without the need for physical presence. After seeing great success with the codes, some real estate companies are looking to further their use of mobile technology and have set their sights on augmented reality. At last week’s Real Estate Connect conference in New York, Claire Boonstra, co-founder of Layar, a leading augmented…

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Michael’s to engage holiday shoppers with new QR code campaign

Earlier this year, Michael’s Stores Inc., a specialty retailer catering to the artistic community, announced plans to engage in mobile marketing. The company is quite popular amongst artists for their offering of high-quality supplies and accessories, but has had little to no Internet presence. As consumers become more immersed in mobile technology, the company is in danger of being left behind. One of the tools that could help Michael’s catch up with consumers is QR codes. During this year’s Mobile Marketing Summit 2011 in San Francisco, California, Anthony Price, senior…

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