print ads with augmented reality Archives

Print could survive the technology revolution with the help of augmented reality

09/10/201109/10/2011 Jennifer Goula

Augmented reality seems to take a leap ahead with every passing day. The technology has, indeed, come a long way since its early days where its development was stunted by the lack of hardware capable of supporting it. Now, however, games, movies and advertisements are being centered on the technology. As more businesses begin to adopt augmented reality, they are discovering the myriad possibilities of the technology. One such possibility would have augmented reality save the whole of the print industry single-handedly. Print has been on the decline since the…

Layar challenges developers to revitalize print industry through use of augmented reality

08/18/2011 Stephen Vagus

In a world growing increasingly enamored with all things digital, the publishing industry has begun falling behind. While print still holds a treasured place in the hearts of an older generation, younger people are not convinced of the value of published works. The new generation believes that technology is the only viable form of media, claiming that print has little place in a digital era. Layar, pioneers of augmented reality, however, is not willing to let the publishing industry slide into obscurity. Layar is well known for its development of…