Medical journal linked to unique content makes it’s premier

The medical journal, NEUROSURGERY, will be featuring QR codes in their April 2011 issue. Readers will be able to gain access to additional online content by scanning the codes with their smart phones. The journal is using the codes to fill the gap between print and online content. The codes will help enhance reader experience for those that enjoy the traditional hard copy. Print media has been competing with digital content for some time now. With users able to access content quickly through the Internet, fewer are making use of…

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QR codes get a sexy new look!

Time Inc. has launched their mobile campaign for the latest Sports Illustrated “Swimsuit Edition,” aiming to connect print readers with digital content through use of QR codes. The codes and their use were developed by the mobile technology company Nellymoser. Print has long been suffering from the stigma that it is bordering extinction since the advent of the Internet. With so much information readily available online, it has been difficult for publishers to buck the notion that print is dead. Many have taken to the belief that mobile tablets like…

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