DMC teams with Primesight to engage consumers in a new way Digital Cinema Media (DCM) has announced its partnership with Primesight, an outdoor media company, this week. Through the partnership, the companies aim to install 100 new interactive panels throughout DCM’s cinema estates. These interactive panels will be equipped with NFC technology, which will be used to engage consumers on a dynamic level. The initiative is meant to bring brands closer to consumers, allowing the two to interact more fluently. NFC technology has already shown itself to be fairly proficient…
Read MoreNFC technology to be used in new outdoor marketing ploy
