Apple begins approaching augmented reality

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Acquisition could have implications for Apple’s interest in AR Apple may have taken a major step toward augmented reality with its most recent acquisition. The technology giant has successfully finalized a deal to acquire PrimeSense, a developer of 3D motion detection technology based in Israel. Apple has issued a standard statement concerning the acquisition, noting that it does purchase smaller companies from time to time but does not comment on the purpose behind such acquisitions or what such deals could mean for the future. Apple and AR are not strangers…

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Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

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Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

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