MasterCard finds that more consumers around the world are showing favor for mobile commerce MasterCard has found that fears regarding mobile commerce security may be diminishing among consumers, especially those in Asian countries. According to a recent study from the company, which was developed in partnership with PRIME Research, more consumers are talking about mobile payments. The study tracked 19.1 million social media posts across prominent platforms throughout the world, finding that consumers, and merchants, are talking about how convenient and interesting mobile commerce actually is. Study highlights the improving…
Read MoreTag: PRIME Research
New study shows that people are acclimating to mobile payments
Consumer behavior concerning mobile commerce is beginning to shift MasterCard and PRIME Research have released a new study that highlights consumer behavior when it comes to mobile commerce. The study shows that people are quickly becoming very comfortable with the concept of mobile payments and shopping for products from a mobile device. This is partly due to the growing number of people that have access to smartphones and tablets. This increasing exposure to mobile technology is also causing an increase in the demand for mobile-centric services. Mobile commerce is moving…
Read More