App Annie is predicting that this season will be huge, despite the economic impact of the pandemic. The US mobile holiday shopping season is expected to be the largest to date, reaching over 1 billion consumer hours on Android alone. COVID-19 has already had a clear impact on the way the season will play out online. The mobile holiday shopping season will already have a different shape than it would have had without the pandemic crisis. For instance, Amazon’s Prime Day would traditionally have occurred in July. However, that date…
Read MoreMobile holiday shopping expected to be largest ever this year
