pricewaterhousecoopers Archives

Mobile ads are now more expensive than desktop advertisements

10/17/201610/14/2016 Jesse Collins

An IAB UK and PwC study indicates that companies pay more for smartphone advertising than desktop. Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. Marketers in the United Kingdom are now budgeting more for mobile than they are for desktop. The report data showed that companies spent £802 million…

New research shows mobile health adoption is high in Hispanic communities

11/28/201511/26/2015 Jorge Gonzalez

A new PwC study has shown that this ethnic group contains a large number of pioneers in this form of care. The Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) has now released the results of a recent study in which it determined that when it comes to mobile health adoption, the Hispanic community is highly involved. In fact, there are more people using mhealth in that ethnic group than in most others. The Hispanic community appears to be leading the way in mobile health, which is an area in which…