The Pennsylvania Real Estate Investment Trust (PREIT) has announced that they will be using QR codes as part of their new initiative to boost their digital media presence. The codes will be featured on a multitude of print advertisements, flyers and other materials. The codes will help smart phone users navigate PREIT’s 40 shopping centers. When scanned, shoppers will be able to find detailed information, including sales and upcoming events. Each shopping mall will have a mobile website and will be updated regularly by PREIT. The sites will be linked…
Read MoreMall giant releases QR code campaign giving shoppers what they want!
