QR codes have been dropped by Powa

QR codes - no cancelled

The quick response codes have been eliminated in order to accommodate instant print ad based orders. Powa Technologies, which has previously used QR codes to make it possible to turn ads and product packages into a “shoppable” experience by allowing smartphone users to scan advertising and packaging to purchase those products online, has now decided to cease using those barcodes. Previously, the experience was designed to let smartphone users scan quick response codes to get what they want. Now, Powa Technology has chosen to stop their focus on QR codes…

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Tesco begins testing PowaTag mobile payments app

mobile payments Europe

New test aims to see how PowaTag can engage mobile consumers visiting Tesco Tesco, the UK supermarket giant, has launched a one-week test of new mobile payments technology from Powa. The retailer will be using the PowaTag application in order to facilitate mobile transactions from customers. Tesco has become very interested in mobile commerce in recent years and was one of the first in the UK to experiment with “pop-up” stores. These stores use QR codes to sell products to consumers using mobile devices. App can scan QR codes and…

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