political qr code Archives

Political campaigns are using mobile commerce tools

06/25/2012 Jennifer Goula

From QR codes to other innovative tools, the presidential race has gone digital. No matter where you look in this year’s presidential election campaigns, you are likely to find some signs of mobile commerce tools to help the hopefuls to connect with a much more smartphone-based voting audience. Smartphone penetration has reached the point that it would be political suicide to ignore it. President Barack Obama’s volunteer data captain staff is currently spread across thirty different re-election offices in Florida alone, processing mountains of material that have been generated by…

SBS launches new QR code voting system to engage young, tech-savvy voters

04/02/201204/02/2012 Sam Lambert

Election year is in full swing in the U.S. Presidential hopefuls are ramping up their campaigns and aggressively looking to win the favor of voters throughout the country. Mobile technology may play a large role in this year’s elections, especially as candidates make an effort to appeal to a younger generation. Survey & Ballot Systems (SBS), a provider of election services and voting systems, has announced the inclusion of QR codes to its services. This aspect of the company’s service is designed specifically to engage mobile consumers. Those making use…

Rock the Vote looks to inspire young people to vote by using QR codes

03/16/2012 Stephen Vagus

As presidential campaigns begin to pick up steam in the U.S., QR codes are likely to play a significant role in getting young, tech-savvy people to vote. Popular non-profit group Rock the Vote has teamed with clothing brands Junk Food and Threads for Thought to launch a new QR campaigned aimed at bolstering the political power of young generations. Rock the Vote has created a series of QR codes that will be branded on shirts from both clothing companies. The group believes that these codes are popular amongst young people,…

Should political campaign signage include QR codes?

02/22/2012 Jorge Gonzalez

As the penetration of smartphones in the United States approaches 50 percent, the debate as to whether or not QR codes should be included on campaign signs continues to progress. Among the largest errors that can be made in the design of a campaign sign displayed on a lawn is to include too much content. This is because the average individual passing the sign will only spend a couple of seconds glancing at it. This makes QR codes an opportunity to offer additional information about the campaign, without taking up…

Politicians may be looking to adopt mobile technology to reach out to voters during election year

02/16/2012 John Montgallo

This is an election year and that means that campaign signs are beginning to show up in the yards of voters. One of the most common mistakes made by presidential candidates when they work to create these small, yet eye-catching signs is adding too much information. Given the fact that candidates represent a great many ideologies, it can be difficult to get an appropriate message across to voters in this way. Most candidates simply show off their name – NEWT2012 –, but this does not even begin to scratch the…