New augmented reality app seeks to dethrone QR codes in mobile marketing

Blippar augmented reality Mobile App

QR codes have become the titan of the mobile marketing world. The codes have proven the simplicity of reaching a varied audience of consumers in the digital age. The rise of the mobile marketing industry owes much of its success to the codes and many advertisers are sure that the codes will be around for many years to come. However, a new mobile application seeks to dethrone the blocky barcode. To accomplish this ambitious feat, the app is making use of augmented reality technology. Augmented reality is nothing new to…

Read More