Boticca.com publishes social media marketing study results

Social Media Marketing

Fashion accessories marketplace releases findings of its research comparing Facebook with Pinterest. One of the first online retailers to add Pinterest integration throughout its website, Boticca.com, has released an infographic format report that shares the findings of its social media marketing case study that compares Pinterest with Facebook. It was based on 50,000 visits to its website that originated at Pinterest, with the same number of visits that came from Facebook, within a span of 30 days from March to April 2012. The study examined the engagement and purchasing behaviors…

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