M-Commerce Gap is creating major problems for retailers With the holiday season approaching rapidly, retailers have been looking for ways to better serve consumers on mobile devices. The mobile shopping experience has been a harrowing problem for retailers in the past, with some 97% of all mobile purchases being abandoned. This is referred to as the “M-Commerce Gap” by comScore and has been a major problem for retailers despite the growing prevalence of mobile commerce. Majority of mobile purchases are left abandoned because of poor shopping experience According to comScore,…
Read MoreImproving the mobile commerce experience may be a priority for retailers
