Social media marketing is only the beginning for these authors

Perspective book series Youtube channel trailer - social media marketing

Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can to spread the word. This effort has turned Giasson and Campbell into the exact opposite of the…

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Social media marketing product review strategies power up engagement

Social media marketing strategy quality book reviews

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…

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Social media marketing myths present sales barrier to indie authors

social media marketing indie authors book sales

Inaccurate beliefs are holding back the ability of certain writers to be able to improve their book sales. It has been broadly accepted among indie authors that social media marketing is among the most affordable and effective channels that they can use to be able to reach their readers and promote their latest (and previous) books, but the problem is that there is false information circulating that is reducing the results that many among this community are seeing. Advertising over social media can reach consumers over desktop and mobile platforms,…

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Social media marketing savvy authors cause shift in book sale strategies

social media marketing for book promotions authors

Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible to his or her readers. While traditional marketing methods remain important, SMM is critical for book sales…when done…

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QR codes help debut authors achieve rapid readership growth

Perspective book series branded QR Codes

The writers behind the Perspective book series successfully used quick response codes on bookmarks to boost fans. Perspective book series novel #1, “Love at First Plight” has been flying off the bookstore shelves since the end of February, and its co-authors, Amanda Giasson and Julie B. Campbell have now started using QR codes among the many other digital tools they have employed to ensure that a growing number of readers will know about their young adult fantasy book. The writing team has also been building a loyal and interested following…

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