Pedigree mobile campaign at Walmart uses QR codes to encourage shelter donations

QR Code Campaign

Throughout the month of September, Pedigree dog food has been running its mobile marketing program that uses QR codes printed on the packages of its dog food in order to drive donations and help customers to take advantage of the “Pets Love Walmart” campaign that will continue to run until the end of the month. For the full month, for each QR code that is scanned from the packages of dog food, Pedigree will donate a bowl of the food to dogs who are living in shelters. These 2D barcodes…

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