QR Code Press

QR code marketing by Stamford Symphony is making beautiful music

07/28/201207/27/2012 L. Green

The technique is striking a chord with new audiences with smartphones. The marketers for the Stamford Symphony have chosen a QR code campaign to reach a new smartphone using audience by bridging the gap between their print marketing materials and their digital offerings. They have chosen to use pbSmart Codes based on positive research of their techniques. The Stamford Symphony marketing team discovered that nearly half of all American adults own a smartphone, opening up a tremendous opportunity through a QR code program that these individuals could use to learn…

Pitney Bowes launches new QR code management system to help companies adopt the technology

10/04/201110/04/2011 Jennifer Goula

Pitney Bowes, a software and hardware manufacturer based in Connecticut, has launched a new QR code management system. As the popularity of QR codes grows, more companies are beginning to look for ways to incorporate the codes into their businesses and marketing efforts. While the codes are not overly complicated themselves, there are some serious pitfalls that could interfere with their use that many companies simply are not aware of. Pitney Bowes aims to make the use of QR codes a bit more intuitive with their management system while helping…