PayPal has announced the launch of a new pilot program that it has placed in subway stations in Singapore, which is designed to allow commuters to use their mobile devices to make purchases while they’re on their way to or from school and work. The program involves the participation of eight different stores which are offering mobile consumers passing through the subway stations the opportunity to take advantage of reduced prices on Valentine’s Day gifts. In order to make a purchase, mobile consumers simply need to use their smartphones to…
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PayPal launches mobile storefronts in New York City to help shoppers acclimate to mobile commerce
PayPal is preparing to launch their new mobile wallet product – dubbed the PayPal Wallet – in the coming months and has begun introducing consumers to what the company believes with be the future of commerce. The company has erected several virtual store fronts throughout New York City. These stores are similar to those built by British grocer Tesco in South Korea, but instead of using QR codes, PayPal is using NFC technology. The company hopes to gauge the response of consumers regarding the concept of mobile commerce, especially those…
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