The barcodes were used at a massive event to enter into a contest where the consoles were up for grabs. QR codes took a fun and unexpected center role at the recent PAX Prime 2013, where Mountain Dew and Doritos used the smartphone friendly barcodes to give the attendees the opportunity to win one of thousands of free Xbox One console systems that were being given away for free. The latest in Microsoft’s all-in-one entertainment and gaming systems was a big draw for the brands and their customers. The event…
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