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Mobile marketing paid search in Australia heading upward

09/06/201309/03/2013 L. Green

According to the latest predictions, the market should reach the $430 million mark this year. According to the latest report from Telsyte, a technology analyst firm, mobile marketing through paid search is growing very quickly, and that almost 30 percent of paid links are being served to consumers using tablets and smartphones. The report also determined that paid search was growing at an extremely rapid rate. In fact it stated that this form of mobile marketing was increasing at a compound quarterly rate of 17 percent. This suggests that it…

Mobile marketing is playing a growing role in paid advertising

10/23/201210/22/2012 L. Green

It is joining the ranks of social media and paid search in its use for smartphones and tablets. The latest Digital Index report from Adobe Systems Inc. has revealed that paid search is experiencing a sudden increase and that it is mobile marketing for smartphones and tablets, as well as social media that are behind it. An area that marketers and analysts had once thought was on the way out is booming back in. The recently released report performed an analysis of the overall advertising industry throughout the third quarter…