Mobile marketing paid display and search ad spending skyrocketed in 2012

mobile commerce growth

Last year’s expenditures were 213 percent higher than they had been in 2011. Mobile marketing is becoming an increasingly vital element of the shopping process as a whole, according to an eMarketer analyst who has recently released the statistics regarding the spending that occurred in the marketplace last year. The company’s analysis determined that there was a considerable increase in spending last year over 2011. In fact, when compared to the $1.26 billion that was spent on mobile marketing in the form of paid search and smartphone and tablet display…

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