paid mobile marketing Archives

Mobile marketing paid display and search ad spending skyrocketed in 2012

01/11/201304/13/2014 L. Green

Last year’s expenditures were 213 percent higher than they had been in 2011. Mobile marketing is becoming an increasingly vital element of the shopping process as a whole, according to an eMarketer analyst who has recently released the statistics regarding the spending that occurred in the marketplace last year. The company’s analysis determined that there was a considerable increase in spending last year over 2011. In fact, when compared to the $1.26 billion that was spent on mobile marketing in the form of paid search and smartphone and tablet display…

Mobile marketing is playing a growing role in paid advertising

10/23/201210/22/2012 L. Green

It is joining the ranks of social media and paid search in its use for smartphones and tablets. The latest Digital Index report from Adobe Systems Inc. has revealed that paid search is experiencing a sudden increase and that it is mobile marketing for smartphones and tablets, as well as social media that are behind it. An area that marketers and analysts had once thought was on the way out is booming back in. The recently released report performed an analysis of the overall advertising industry throughout the third quarter…