Running a business may sound like child’s play but there are a plethora of vantage points. Among all other business orientations, promotions and marketing are two imperative that pave the way to success. You might have thought that you are serving the top-notch and effective quality product which can allure the customers with a blink of an eye, then you might be lacking somewhere. The real-time scenario of the market depicts that without exhibiting or promoting your product, you will fail to grab a solid customer base. Advertisement through the…
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What Is The Difference Between SEO And SEM?
You might have heard the acronyms SEO and SEM mentioned frequently in relation to the digital marketing space, and although they might sound very similar, they are quite different approaches to digital marketing. Basically, SEO (search engine optimisation) involves optimising a website in a variety of ways to achieve higher rankings on search engines via organic search results. SEM (search engine marketing), however, is related to traffic and visibility gained from both organic and paid search. There’s a bit more to it, so in this article we take a look…
Read More3 Steps to Picking an SEO Agency
SEO can be great at improving the ranking of your content in the search engines. However, one thing is for sure; picking the right SEO agency that fits your needs is never easy. Here are the three key steps to picking the perfect agency. 1) Think Beyond SEO The role of SEO in improving your page ranking in the search engines cannot be underrated. However, it would help if you did not solely focus on SEO when looking for the perfect SEO company. Most of the companies who exhibit a…
Read MoreMobile marketing is playing a growing role in paid advertising
It is joining the ranks of social media and paid search in its use for smartphones and tablets. The latest Digital Index report from Adobe Systems Inc. has revealed that paid search is experiencing a sudden increase and that it is mobile marketing for smartphones and tablets, as well as social media that are behind it. An area that marketers and analysts had once thought was on the way out is booming back in. The recently released report performed an analysis of the overall advertising industry throughout the third quarter…
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