CEO of eBay says the future is mobile

mobile payments John Donahoe, CEO of ebay

eBay CEO, John Donahoe, spoke at the Open Mobile Summit and stated that consumers are looking for the cheapest price, regardless of where they make the purchase, which means that the future is mobile and not e-commerce. He explained that as mobile is used more widely, the line between conventional retail and e-commerce has been so greatly blurred that the latter is losing all meaning. Today’s consumers are walking into brick-and-mortar shops and are using their mobile devices from there in order to comparison shop for better deals and prices…

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Functionality of Location-Based Advertising Demonstrated by Adobe

Adobe News mobile shopping

At the Open Mobile Summit that was held on June 9, 2011, the contextual app, a brand new concept for contextual advertising, was brought to light for the first time for use with location-based mobile marketing. This concept was presented by Kevin Lynch, the chief technology officer for Adobe. He showed that not too long from now – in his words “really possible soon” – the user of a mobile device will be able to select from various apps depending on their actual location, what is within a certain proximity,…

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