eMarketer mobile commerce forecast shows strong future

mobile commerce forecast

The firm’s recent study suggests that smartphone based shopping is building a highly positive landscape. The doubts some are still expressing against the growth potential of m-commerce have another study against them following a new eMarketer mobile commerce forecast. Within the report were the results of a study on the smartphone shopping ecosystem. While the m-commerce prediction aligns with other research, it also includes some striking insight. The eMarketer mobile commerce forecast states that by the year 2021, smartphone and tablet based shopping will make up 72.9 percent of the…

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Valentine’s Day mobile sales rose 9 percent this year

Valentine’s Day mobile sales

The day showed considerable growth when compared to the figures from the same time in 2017. This year, the Valentine’s Day mobile sales experienced sizeable growth over the figures from last year. It looks as though shoppers are looking to their smartphones on an increasing basis when it comes to making purchase for the occasion, said data from the Qubit marketing personalization company. Conversions recorded on Valentine’s Day were recorded to be 37.94 percent over mobile channels. That said, as successful as the Valentine’s Day mobile sales were, desktop still…

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Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

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Mobile and tablet commerce see meaningful growth rates in Germany

tablet commerce

New research has found that both smartphone and tablet users are shopping more on their devices. While desktop continues to be the leading shopping choice for consumers, tablet commerce and smartphone shopping has taken off in Germany. A healthy and rapidly growing number of mobile device users are looking to those gadgets when they need to make a purchase. This, according to recent m-commerce and t-commerce research released by Mintel. Mintel’s mobile and tablet commerce research found that 29 percnet of Germans aged 16 and older had used their smartphones…

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Mobile commerce exploded on Amazon over the holidays

gifts holidays present mobile shopping apps

According to recent data compiled by comScore, smartphones and tablets play a vital role with that online marketplace. This holiday season, mobile commerce played a more important role than ever at Amazon, as shopping over that company’s mobile app increased by more than double when compared to the same time in 2014. Moreover, almost 70 percent of the shoppers heading to Amazon did so using a mobile device. Cyber Monday saw a tremendous spike in mobile commerce activity, at which time 33 electronics items were purchased every second by way…

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