Consumers are using the internet to an increasing degree before and during purchases. Most of today’s shoppers have been trending away from shopping in-person and toward mobile shopping and other online spending tools either to prepare to buy something or to actually make the purchase. This, according to the 2023 Consumer Product Content Benchmark Report by 1WorldSync. The research involved the collection of data from 1,500 shoppers throughout the United States and Canada. It showed the growing popularity of online shopping and mobile shopping both before and during a purchasing…
Read MoreTag: online shopping trends
Mobile shopping payment trends are shifting due to pandemic trends
A new Paysafe study showed that consumers are changing the way they want to pay online. The results of a new Paysafe report show that over half of consumers in the United States are shopping online due to the pandemic and mobile shopping payment preferences are shifting. Shoppers can’t access brick-and-mortar retail stores because of social and distancing regulations. Without being able to shop in-person, many consumers are looking online to a far greater extent than they had before. In fact, 54 percent of American shoppers are turning to online…
Read MoreeMarketer mobile commerce forecast shows strong future
The firm’s recent study suggests that smartphone based shopping is building a highly positive landscape. The doubts some are still expressing against the growth potential of m-commerce have another study against them following a new eMarketer mobile commerce forecast. Within the report were the results of a study on the smartphone shopping ecosystem. While the m-commerce prediction aligns with other research, it also includes some striking insight. The eMarketer mobile commerce forecast states that by the year 2021, smartphone and tablet based shopping will make up 72.9 percent of the…
Read MoreValentine’s Day mobile sales rose 9 percent this year
The day showed considerable growth when compared to the figures from the same time in 2017. This year, the Valentine’s Day mobile sales experienced sizeable growth over the figures from last year. It looks as though shoppers are looking to their smartphones on an increasing basis when it comes to making purchase for the occasion, said data from the Qubit marketing personalization company. Conversions recorded on Valentine’s Day were recorded to be 37.94 percent over mobile channels. That said, as successful as the Valentine’s Day mobile sales were, desktop still…
Read MoreMobile commerce shopping is central to consumer retail experience
App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…
Read More