online shopping behavior Archives

Oracle report shows consumers expect more than retailers are providing

12/16/2011 Jesse Collins

A report released from Oracle called “Cross-Channel Commerce: The Consumer View”, has shown the results of a survey that includes over 2,000 participating American and Canadian consumers who revealed their behaviors and expectations for online, mobile, and in-store shopping. According to the report’s findings: • It has become the standard for shopping to occur over multiple channels. In fact, 54 percent of the respondents use two or more channels as a regular behavior before they buy a product or service. • Consumers expect all channels to provide a consistent shopping…

Experts announce 4 top ways to influence buyers

06/30/201107/07/2011 Jennifer Goula

Marketing experts have released the results of their findings regarding today’s consumer, and have found that transparency, trust, buyer control, and social media are the top sources of influence over buyers. Though marketing has traditionally been built on a foundation of push techniques, and the 4 P’s (product, price, place, and promotion), those have been replaced by new and evolved influences, which are proof, value, enablement and outcome, and experience. Therefore, companies are discovering that in order to cater to those factors, marketing must be altered. Effective marketing no longer…