Effective use of QR codes lacking amongst businesses, could leave consumers with a poor taste for mobile technology

qr code

Mobile technology has become a very important part of a consumer’s life. As such, businesses are beginning to incorporate this technology into their marketing and promotion schemes at a rapid pace. QR codes have become a popular tool in the endeavor to connect with tech-savvy consumers. Though the codes are relatively simple to use, many companies are having trouble using the codes effectively. The codes’ inherent simplicity has deceived many businesses into believing that they can create a code, stick it on an advertisement, and then forget about it. Such…

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Handy launches new fish tracking program to promote sustainability

Fish Sustainability Tracking with QR Codes

As QR codes reach critical mass in the world of marketing, they are spilling over into other industries and ventures. The codes are finding their way into just about every situation, including sustainability. Specialty seafood retailer Handy has adopted traceable QR codes for their new artisanal fish program for restaurants. Handy has a reputation being meticulous about its products, making extraordinary effort to ensure quality and freshness. The company’s new program is designed to show consumers where its supply of grouper comes from and what was done to it after…

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NM Incite studies the increasing discussions concerning QR codes online

QR Codes shopping for men

Social media intelligence firm NM Incite has taken an interest in QR codes. Though QR codes are nothing new, having been developed more than a decade ago, they have only recently been getting more attention from marketers. This attention shot QR codes into the limelight, and consumers around the world have been encouraged to make use of the codes in some way. Because the codes are so easy to use, they have a wide appeal to several industries. The codes have become very popular with businesses, but NM Incite claims…

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Scan mobile company uses QR codes to create a stir among the crowds

*Great video by scan.me explaining what a QR Code is Founded in 2011 by Garrett Gee, a Brigham Young University student, Scan is a company that creates technologies such as NFC image recognition and QR codes in order to bring businesses and individuals from the real world together into the digital sphere. It has not yet been a year since Scan’s app was released, and it has already received over 10 million downloads from the Android Marketplace and the Apple App Store. There are users of the application in over…

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European chess magazine uses QR codes to serve fans of the sport

QR Code Magazine

Chess may not get a great deal of attention from all over the world, but in Europe the sport is a big deal. Given that chess players and enthusiasts are often very tech-savvy, their interests can often be piqued with the use of technology. This has led the French magazine Europe Echecs to make use of QR codes in its latest issue. The publication believes that the codes will help engage readers with new content and enable them to find the information they are looking for easier. The March issue…

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Tag Smart Pets announces new service that lets people find their missing pets with the help of QR codes

QR Code Pet Tags

In the United Kingdom, more than 5,000 pets go missing each week. Most never find their way back home, despite the best efforts of their owners. Over the years, emerging technologies have made it easier for people to find their furry friends when they get lost, but it can be quite expensive to equip an animal with a radio frequency chip that is always broadcasting. Tag Smart Pets, a company specializing in mobile technology for animals, has announced a new QR code service that is designed to be a cost…

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Codee Software announces the opening of its App Store

QR Codes check in

Codee Software Inc. has now released the next version (2.0) of its QR code platform, at the same time that it has opened the doors of its Codee App Store. The Codee App Store is designed to provide mobile consumers with a range of different apps that will give them better use and control over the QR codes that they use in their everyday lives. They can buy a QR code app that is relatively inexpensive and goes above and beyond the traditional scanning app. These also provide consumers with…

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Heineken incorporates QR codes into the Open’er Music Festival for better attendee connections

QR Codes

Heineken has revealed the results of providing attendees with free QR code stickers at the company’s 2012 Open’er Music Festival, to spread its brand message, “Open Your World”. Last summer’s Gdynia, Poland festival saw Heineken with computers set up so that attendees could create short messages that describe themselves, then convert that message into a QR code and print it out onto a sticker, called a “U Code” by the company, that they could wear while they were at the event. According to the Poland marketing manager for Heineken, David…

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FormSprint’s popular Integrated Custom Software platform now supports QR codes in an effort to help streamline business correspondence

QR Codes shopping for men

FormSprint, makers of IBM i-based forms and document management software, have adopted QR codes into their services. The company’s management platform will now support QR codes in an effort to help business streamline their operations. QR codes are popular in the world of marketing, but the codes can be used for more than simple advertisements. More businesses are finding the codes useful for their correspondence as they allow companies to distribute information more efficiently. Using QR codes properly can be deceptively simple. The codes themselves are easily created for free…

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EMS Internet launches new campaign to promote use of QR codes

QR Code Marketing

EMS Internet, a marketing and web design company based in the UK, has launched a new initiative that aims to promote awareness of QR codes amongst consumers. In the past, the company had erected large QR codes around its office building. Now, the codes will go mobile, as they will be attached to a pickup truck. The company hopes that the code will attract attention and make people more familiar with the codes. The company is well versed in the use of QR codes so consumers will not have to…

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