What’s your main marketing takeaway from last year? We can’t undo all the emotional stress, economic and existential crises 2020 brought, but we cannot deny that in the midst of battling those foes, branding trends shifted gears exponentially. What was once seen as modern and revolutionary, became old fashioned overnight. Not to mention that the term “conventional” completely lost its meaning. “New Normal” on the other hand, overstayed its welcome, but it seems it’s here to stay. Why are Trends Important in Branding? Every brand must reflect three major aspects:…
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5 Benefits to Internet Marketing In Tampa
Over the past decades, businesses were promoting their services and products using analog methods that included newspapers, radio, TV, billboards, business cards and flyers among others. However, things have changed; nowadays businesses all over the world market themselves on the internet. This is because technology has changed people’s way of life. In fact, you will rarely see someone reading a newspaper. Everything is now available on the internet. And that’s why online marketing has succeeded in replacing traditional methods of marketing. Picture this, in the past, a business had to…
Read MoreYouTube monetization changes make it harder for new and lesser-known creators to earn
The Google-owned video sharing service has made its monetizing regulations tougher again. The YouTube monetization regulations are getting tougher again, making it harder for video creators to reach the minimum requirements for earning. The new rules go beyond the number of views threshold implemented in 2017 for the Partner Program. The new YouTube monetization rules require that a channel must have at least 10,000 views to apply for the Partner Program, which was made in a change last year. However, now creators must also have a minimum of 1,000 subscribers…
Read MoreMobile advertising will overtake newspaper ads next year
Newspapers have already been struggling with the competition from computers and now smartphones are here. According to recent predictions in the industry, mobile advertising is lining itself up to become the third biggest ad medium behind television and the standard web, once it surpasses newspapers in 2016. A recent study has shown that if trends continue in the same direction, then newspapers will drop a point next year. The study was conducted by Zenith Optimedia and it revealed that mobile advertising will not only leapfrog over newspapers as soon as…
Read MoreSocial media marketing research shows age and networks used are linked
A recent study has revealed that a person’s age helps to determine the networks that they will use. The results of a new social media marketing study conducted by ComScore has shown that the social network mobile app on which an individual spends the most amount of time can help to reveal his or her age. When it comes to the youngest demographic, the network app most likely to be used was Snapchat. Social media marketing firms may find it interesting that in the United States, 71 percent of Snapchat…
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