online marketing campaigns Archives

The impact of multichannel commerce on brick and mortar and online shops

02/26/201202/26/2012 Jennifer Goula

Multichannel commerce has now arrived and has a firm foothold in the mainstream shopping experience of consumers, allowing them to use various types of devices to assist them in their purchasing decisions and processes. Customers aren’t just heading out to the nearest store in order to buy the products and services that they want, but they are also including the use of devices at home and work, such as desktops and laptops, as well as mobile devices no matter where they are – including in-store, such as smartphones and tablets.…

New enterprise with fresh opportunity for all types of businesses

03/30/2011 Sam Lambert

AngelPad, a platform connecting ambitious startups with enterprising investors, held another of their famous Demo Days yesterday. Thirteen promising companies, ranging from car insurance to search engine startups, were presented to more than 100 potential investors. The thirteen were chosen from amongst a pool of more than 800 applicants. A number of companies that were represented at AngelPad’s Demo Day made use of QR codes. Many marketers are beginning to rely on the codes as a way to engage consumers as mobile technology becomes a more integrated part of their…