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The impact of multichannel commerce on brick and mortar and online shops

The impact of multichannel commerce on brick and mortar and online shops

Multichannel commerce has now arrived and has a firm foothold in the mainstream shopping experience of consumers, allowing them to use various types of devices to assist them in their purchasing decisions and processes. Customers aren’t just heading out to the nearest store in order to buy the products and services that they want, but they are also including the use of devices at home and work, such as desktops and laptops, as well as mobile … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

New enterprise with fresh opportunity for all types of businesses

AngelPad, a platform connecting ambitious startups with enterprising investors, held another of their famous Demo Days yesterday. Thirteen promising companies, ranging from car insurance to search engine startups, were presented to more than 100 potential investors. The thirteen were chosen from amongst a pool of more than 800 applicants. A number of companies that were represented at AngelPad’s Demo Day made use of QR codes. Many marketers are beginning to rely on the codes as a way to engage consumers as mobile technology becomes a more integrated part of their lives. The codes can be printed in newspaper and magazine ads, used on billboards or flyers, or incorporated into online marketing campaigns and are an inexpensive form of dynamic advertising. The codes can be deciphered by any smart phone that has … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States