Smart dress reveals how frequently women are harassed at nightclubs

The Dress for Respect - Smart Dress - Schweppes & Ogilvy Brazil YouTube

A touch-sensitive dress shows that women are not exaggerating about sexual harassment at nightclubs. A smart dress created for a project called “The Dress for Respect,” tracked how often and how intensely women in Brazil were groped on an average night out at a club or party. The special dress was embedded with sensor technology. The sensor technology that was embedded into the garment tracked both touch and pressure. This information was immediately sent to a visual system so that the project researchers could track the harassment in real time.…

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