O2 to be sole owner of mobile commerce service Weve

United Kingdom mobile commerce

Weve will be completely owned by O2 after company buys out other partners O2, a telecommunication service provider in the United Kingdom, is set to become the sole owner of Weve, an operator-owned mobile commerce firm in the UK. Weve was established by three large telecommunications companies, of which O2 was included. The concept behind the platform was to create a pool of consumer data that would be attractive to advertisers while also giving consumers a way to make mobile payments in a convenient fashion. Weve will have access to…

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Weve abandons plans for a mobile payments platform

Mobile payments trends wallet

Weve has announced that it will no longer be developing a mobile wallet platform Weve, a joint venture from EE, O2, and Vodafone, has abandoned plans to develop a new mobile wallet that was meant to make it easier for banks and retailers to engage mobile consumers. The company has been making an effort to break into the mobile commerce space of the United Kingdom. Thus far, Weve has found only moderate success, but it has been able to help its parent companies establish a stronger foothold in the realm…

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Competition in mobile commerce explodes due to rapid growth

U.K. Mobile Payments

Growth of mobile commerce creates an over abundance of competition Mobile commerce has grown very quickly over the past few years. Consumers have shown that they are very interested in mobile payments and shopping from their smartphones and tablets, which has lead to a surge in new startups offering services to accommodate this interest. Mobile commerce can be a very lucrative field, but establishing a strong presence in the market has become very difficult for both well established companies and new startups. Demand for services is high, but so is…

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European Commission launches lengthy probe into cell phone operators’ mobile payment service bid

UK mobile commerce

The European Commission has announced its decision to launch an extensive antitrust investigation – which will probably continue until the end of August – into the joint mobile payment venture of the largest mobile phone operators in Britain. This probe is in response to concerns that had been raised over its ability to hold back innovation. It is believed that the investigation will deal a sizeable blow to the hopes of the operators to gain rapid approval and adoption for its advertising and mobile payment systems which had been labeled…

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European Commission to determine whether mobile commerce project from the UK can proceed

M-Commerce Industry

Regulators with the European Commission, the legislative arm of the European Union, are determining whether to grant approval for a mobile commerce project from the United Kingdom. The project has been dubbed “Project Oscar” and is a joint venture amongst three of the UK’s largest telecommunications companies: Everything Everywhere, O2, and Vodafone U.K. The project seeks to promote mobile commerce through the spreading of NFC technology and mobile devices. The companies also want to build a system that would store the financial information of consumers so that this information is…

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