north america mobile payments Archives

Consumers are increasingly aware of mobile payments, but aren’t using them

10/22/201510/21/2015 Julie Campbell

A new study from Accenture has shown that awareness isn’t necessarily the main barrier to adoption. Until now, the primary barrier to adoption of mobile payments has been considered to be a lack of awareness among the majority of the population, but according to the results of a recent study, people are starting to learn about this technology – they’re just choosing not to use it. In North America, awareness of smartphone payments has reached the majority of people. A report on the study by Accenture has shown that over…

Mobile payments are almost ready for in-store in Europe and North America

06/10/201306/08/2013 Sam Lambert

A new report from the Berg Insight analyst firm has suggested that the transactions may be ready to get started. According to the latest report from Berg Insight, by 2017, the North America and the EU27+2 region (the twenty seven members of the European Union as well as Norway and Switzerland) will achieve a combined total of €78 billion. This will have been a tremendous increase from having been only €0.6 billion last year. In Europe, the baseline in 2012 was considered to be somewhat meager, having reached only €0.1…